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Jordan Brand’s partnership with the University of Michigan was one of the biggest sports apparel business moves of 2016. The Jumpman, one of the most recognizable logos in the world, will now join the maize and blue in Ann Arbor as part of a long-time partnership – the second largest contract in history between a brand and a school. Check out photos of the unveiling event yesterday, which featured Michigan Fab Five alumni Jalen Rose, Jordan Brand ambassador DJ Khaled, and more.
