Under Armour To Launch The Primo Lifestyle Shoe This November

After cementing itself as a primetime player in the performance basketball category (with most of the credit going to Steph Curry), Under Armour is ready to dive into the lifestyle sector of hoops-inspired footwear with the Primo. The shoes, which are clearly based off the Curry 1, features a premium blend of leather and waxed canvas on the upper with the only bit of UA branding appearing on the molded heel. Three colorways will be available at $150 a piece – black/white, black/gum, and grey/white. Look out for the Under Armour Primo exclusively at sneaker boutiques nationwide including Sneaker Politics (already in stock), Social Status, Concepts, BAIT, and more.