Sneaker News 
Leading up to the official opening of the new Nike SoHo retail store, Nike NYC has a number of events scheduled out out for the next two days to celebrate their new #NYMade campaign, which will feature familiar faces in sport and pop culture. The best part about #NYMade is that consumers will be able to experience the events first-hand; you could be discussing Victor Cruz’s newest shoe release with the man himself, or listening to designer John Elliot talk about his Nike LeBron Soldier 10 collaboration. Check out the full schedule of events below and register now on the Nike NYC homepage.
Thursday 11/10
10.00am: House of Hoops launch of the Kyrie 2 Kyrispie Kreme
10.00am Flatiron running store Holiday 16 Gyakasou collection (10pm night run)
2.00pm: Kith Brooklyn launch of the AF1 low NYC HS
5.00pm: Footlocker Winterized sport style event with Genie Bouchard
5.00pm: NY Made Stanton Street Basketball Court by Kaws
5.30pm: Nike Running Upper East Side event with Olympic athlete English Gardner
6.30pm: Victor Cruz – Launch of the VC Trainer at Nike x Kith popup
Friday 11/11
10:00am: opening of Nike Soho (Spring & Broadway)
10.00am: Launch of the Chelsea Chukka by Ricardo Tischi at Nikelab 21 Mercer
