716908

Onitsuka Tiger Creates First Augmented Reality Sneaker

Onitsuka Tiger Creates First Augmented Reality Sneaker

Onitsuka Tiger Augmented Reality Sneaker 1

The current augmented reality trend in the tech world has finally made it to sneakers. ASICS parent company Onitsuka Tiger has teamed up with fashion label Anrealage to create the first augmented reality sneaker that when paired with a special app brings the shoe to life. The smartphone app allows you to scan the black logo graphic on top of each shoe, which then becomes animated on screen highlighting the Anrealage logo and plays music by the Japanese band Sakanaction. You can see the shoe in action in the short example video below. While admittedly a bit underwhelming, the Anrealage x Onitsuka Tiger Monte Z is clearly the first step in AR sneakers and hints that things could get much more interesting in the future.

Onitsuka Tiger Augmented Reality Sneaker 2

Source: Mashable

Latest News

The Nike Air Max Plus Digs Up A "Sapphire" Gradient Look

The term “cult classic” doesn’t really apply to the Nike Air Max Plus anymore. Sean McDowell’s crowning Nike silhouette has evolved into a bona fide...

by Andrew Rizzo 23 minutes
19

Nike SB Dunk Low "Som Tum" Is For Thai Food Lovers

Thai food lovers will be saying “ขอบคุณครับ” to Nike next year when they drop this tasty SB Dunk Low. With the cuisine booming in popularity...

by Sneaker News 1 hour
718

Nike Air Force 1 Low "Scarface" Is Available Now

Updated December 26th, 2025: This Air Force 1 Low is available NOW on Nike.com HERE. Call it what you will: the officially sanctioned “Cult Classics”...

by Matt Varga 13 hours
68110