739062

Nike Unveils New “Unlocks” Feature On App; Offers Exclusive Access To Products

Today, Nike launched a new membership feature in the Nike App that offers exclusive new benefits to subscribers. The new NikePlus Unlocks, as it is being called, offers three distinct advantages to consumers, each aimed at enhancing the shopping process.

First, members will get access to one-on-one messaging with a live Nike representative to help outfit them for whatever task may be at hand. Members will also have exclusive access to certain products and product variations, such as being the only people with access to the OG colorway of the Nike Hyperadapt 1.0 or being the only people allowed to customize the Nike VaporMax. The final perk may be the most intriguing of them all; the app will use membership data from your previous purchases to set aside sought-after products that you might want before their public release dates.

According to Nike, this is just the beginning of a series of NikePlus Unlocks that will be rolled out. Check out all the new upgraded experiences now in the Nike App.

Latest News

LaMelo Ball's Puma MB0.3 Gets A "Buzz City" Colorway

Over six months after its initial rollout, LaMelo Ball’s third signature shoe is finally getting its first Charlotte Hornets colorway. The Puma MB.03 has favored...

by Andrew Rizzo 7 mins
3

Drake's Nike Zoom Drive NOCTA "Summit White" Releases On February 22nd

Updated February 9th, 2024: Official images of the Nike Zoom Drive NOCTA have surfaced in the white/black colorway. A release date has been confirmed for...

by Jovani Hernandez 17 mins
9075

The Nike Cortez Are Chilly In "White/Glacier Blue"

As we get near the true dawn of Nike’s Spring 2024 slate, they’re holding onto winter for just a little while longer. The Nike Cortez...

by Matt Varga 37 mins
13
More News