Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Where To Buy: John Elliott x Nike LeBron Icon
Noted menswear designer John Elliott—known for his refined take on cozy athleisure wear—and Nike are joining forces for a new LeBron James lifestyle sneaker: the...
Reebok and Swizz Beatz Release The DMX Series 2000
Reebok has a storied history of rapper collaborations. From G-Unit and Jay-Z in the mid-00s, to Kendrick Lamar and Rick Ross this decade, the British...
Invincible And adidas Consortium Collaborate On A “Prism” 4D
Taiwan’s Invincible and adidas Consortium collide once again on the CONSORTIUM4D, a futuristic silhouette that utilizes the brand’s 4D Digital Light Synthesis technology. Using the...
Where To Buy: Vans Van Gogh Collection
Vans officially announces a partnership with post-impressionist artist Vincent Van Gogh, highlighting his most influential artwork through a collection of footwear and apparel. “We are...
Foot Patrol’s ASICS GEL-Saga Is Inspired By Classic Anime
It’s been a busy few weeks for London-based Foot Patrol. After opening their newest retail location in Paris, they’ve now teamed up with ASICS for...
Another Parley x adidas Ultra Boost Is In The Works For This Fall
After the recent announcement that they’d only be using recycled plastic in their products by 2024, adidas is continuing their environmentally conscious campaign with more...
A Kind Of Guise Designs An adidas Ultra Boost Like Never Before
Once one of the hottest shoes on the market, originally made popular by one Kanye West, the hype around the adidas Ultra Boost has cooled...
Release Reminder: Parra x Nike Air Max 1 And Spiridon
In case you missed it, Dutch artist and iconic Nike collaborator Parra, will be back with the Swoosh once again this weekend, releasing a four-piece...
Fila To Drop Two Exclusive Collections With Jimmy Jazz
In conjunction with Jimmy Jazz, sportswear brand Fila, is gearing up to release two exclusive collections of iconic sneakers inspired by the 90s. Utilizing the...