Jordan Teams Up With Oneness To Launch The Air Jordan 1 “Shoe Of The Derby”

With the upcoming Kentucky Derby set to take place this coming weekend at the legendary Churchill Downs, Jordan Brand has connected with Oneness to open a can’t-miss consumer activation inspired by the significant sports event. During this pop-up, which officially opens from Friday to Sunday, the boutique will offer up a fully transformed space that includes a black and white gallery with a red lit service area inspired by the lush roses of the winner’s circle. Commemorating the weekend is an early release of the Air Jordan 1 Retro High OG “Twist”, a premium take on the classic being dubbed the “Shoe of the Derby”. This ultra-clean pairing of black synthetic black material and white premium leather is a perfect match for the iconic horse race, so be sure to stop by Oneness in Louisville (1051 Bardstown Rd.) if you’re in the area and purchase them in-store beginning on the 3rd or online on May 4th, 6:50 pm EST as the Derby officially begins.