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Joe Freshgoods Reveals A Don’t Be Mad x New Balance 992

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With All-Star Weekend just around the corner, it’s no surprise that labels all across the industry are poised to take part. New Balance’s component is one vibrant, using their newly revived 992 to further speak on the story of Joe Freshgoods and his Don’t Be Mad imprint. The Chicago-based designer, who started with only $80 bucks in his wallet, amassed acclaim, displaying a DIY streetwear aesthetic that has earned him collaborations with Notre, Hennessy, and even McDonald’s — but though his pedigree seems random, Joe retains an undeniable charm that translates well to the Boston institutions curated repertoire of collaborations. Design-wise, the pair at hand rivals that of Stray Rats’ vibrancy: tonal hits of red shades sprawl across a construction of luxe suede fabrications with a spectrum from dark to light. Subtle salmon pinks seat the profile, toe caps brandish in utmost saturation, and the intermixed mesh then contrasts by way of a seductive burgundy. “N” logos are loud as well as with reflective accents around its typeface, matching that of the heel counter whose branding is backed by the same material. Grab a detailed look at the offering here — which may arrive adjacent to a set of graphic tees — and sit tight as these are set to release on February 14th during All-Star Weekend.

Joe Freshgoods x Don’t Be Mad x New Balance 992
Release Date: February 14th, 2020