Although adidas has been largely focused on the Superstar‘s 50th Anniversary, it’s ensured to celebrate its (arguably) modern-bread-and-butter’s 5th Anniversary: The Ultra Boost. And while most of its commemorative releases have been solo-efforts so far, the German juggernaut’s latest taps long-time collaborator Parley.
Using the Ultra Boost DNA – which is rooted in the model’s original shape – as a canvas, the eco-friendly partnership’s next footwear product not only continues the fight against waste, but also nods to one of the silhouette’s most-coveted releases. Parley Ocean Plastic® recycled fibers on both “Cloud White” and “Core Black” pairs give these runners the same “Blue Spirit” flair that mesmerized enthusiasts back in 2015. This material, which is helping the German sportswear brand inch closer to using only recycled plastics in all their products by 2024, provides the only pop of color on each Ultra Boost DNA. Primeknit bases, profile 3-Stripes, Boost midsoles and Continental™ rubber outsoles all take a step back in their monochromatic arrangements.
Take a closer look at the latest for the Parley x adidas partnership here below. Both pairs of the Ultra Boost DNA will be available at adidas.com on June 8th with a price tag of $180 USD each.
Elsewhere under The Three Stripes umbrella, the Yeezy 500 High Tyrian launches May 16th.
Parley x adidas Ultra Boost DNA
Release Date: June 8th, 2020
Color: Cloud White/Cloud White/Blue Spirit
Style Code: EH1173
Color: Core Black/Core Black/Blue Spirit
Style Code: EH1184
Make sure to follow @kicksfinder for live tweets during the release date.
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