WISH ATL And Zapah Lab Bottle Up That Brand New Sneaker Scent With New Line Of Fragrances

Regardless of your age or knowledge, purchasing a pair of sneakers is indescribably ritualistic, near everyone unable to resist the temptation of taking one quick whiff before putting their kicks on ice or wearing them for the very first time. And while previously impossible to preserve, that brand new sneaker scent is finally being bottled up thanks to the efforts of WISH ATL and Zapah Lab.

Dubbed “OSMO Station,” the project will first introduce a curated range of fragrances, each inspired by one of a total six cultural icons: this includes the Nike Air Force 1, Cortez, Air Jordan 1, adidas Stan Smith, New Balance 990, and finally the Converse Chuck Taylor.

Emulative of the wearer’s experience, each of the six fragrances are available right now exclusively at WISH ATL. Prices range from $18 to $58 USD.

If you’d rather smell a pair in-person, check out what’s upcoming via our Jordan Release Dates page.

Make sure to follow @kicksfinder for live tweets during the release date.

Where to Buy

• WISH ATLAvailable