Michael Le While cryptocurrency and NFTs have taken severe hits over the course of the last few months, pioneers and enthusiasts of the industry are still adamant that both will play a huge part in the future of the internet and the world as a whole. Nike, too, is doubling down on Web3 with the unveil of .Swoosh, a brand new platform for one to discover, collect, and create virtual products.
From acquiring RTFKT to unveiling their first NFT project, Nike has slowly built up a digital foundation on which to catapult themselves to the forefront of the Web3 space. .SWOOSH is but their latest and biggest move, with the brand planning to not just create but also purvey an extensive range of virtual products such as shoes, jerseys, and accessories, all three of which can soon be worn across video games and adjacent experiences.
.SWOOSH will begin as a hub for one to collect virtual products, and will soon evolve into an entire community where one can buy, trade, and co-create amongst peers. “We are shaping a marketplace of the future with an accessible platform for the web3-curious,” states Ron Faris, GM of Nike Virtual Studios. “In this new space, the .SWOOSH community and Nike can create, share, and benefit together.”
As of writing this, .SWOOSH is currently in beta, with registration to join opening later this month. Throughout the rest of the year, the brand aims to grow the platform with intentions of establishing a community as diverse and equitable as possible. The first digital collection is expected to launch in 2023; after which, members will be able to enter into a community challenge to win the opportunity to co-create a virtual product with Nike.
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