Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
South Korea’s UNAFFECTED Gives The ASICS GEL-Kayano 14 A Trail-Inspired Makeover
UPDATE 11/7/2023: The UNAFFECTED x ASICS GEL-Kayano 14 will be releasing at EU retailers on Nov. 24th. – Over the last few years, the ASICS...
Stüssy x Nike Air Penny 2 “Rattan/Limestone” Releases On February 14th
Stüssy has been an a roll with its solo and collaborative efforts over the last few years. At the end of 2022, the streetwear godfather...
The adidas Y-3 Superstar Surfaces In New “Unity Ink” Colorway
The Superstar is, without question, one of the Three Stripes’ most recognizable sneakers, sharing history with icons the likes of Run DMC. Even Yohji Yamamoto’s...
CORTEIZ’s Nike Air Max 95 Rules The World
Nike Air Max fandom has been high overseas since the late 1980s. In London, the Air Max 95 – or “110” as it’s been historically...
Drake Goes Deep Water Diving In New NOCTA x Nike Swim Fin
When he took the stage at the historic Apollo Theater in New York City, Drake revealed to his fans that new music was just around...
Ten Can’t Miss Sneaker News Headlines From January 21 to January 27
The first month of 2023 is quickly winding down, but some of the year’s last releases have already been teased by official and unofficial channels....
COMME des GARÇONS HOMME Ushers In Three Monochromatic New Balance 1906R Pairs
The New Balance 1906R hasn’t become as popular as some of its kin, but it’s getting there. Handfuls of general releases have helped the silhouette...
Junya Watanabe Reveals Collaborative New Balance 650 Amidst AW23 Collection
Inherently unlike the collaborative work of many COMME des GARÇONS labels, Junya Watanabe‘s long-running relationship with New Balance has solely produced understated, albeit luxuriously-crafted footwear....
YCMC’s Next Exclusive New Balance 990v3 Is Inspired By Trailblazers
Baltimore’s YCMC has been offering quality products to its local community since 1949. In August 2022, the shop surprised countless New Balance aficionados by dropping...