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The Nike LeBron 20 “Nike Lifer” Highlights The Scoring King’s Lifetime Contract With The Swoosh

The Nike LeBron 20 “Nike Lifer” Highlights The Scoring King’s Lifetime Contract With The Swoosh

Not that there was any fear of LeBron James entertaining a partnership with another brand, the King of NBA scoring signed a lifetime deal with Nike in late 2015, cementing his role as one of the brand’s greatest endorsers of all-time. This upcoming Nike LeBron 20, dubbed the “Nike Lifer” colorway, is presumably inspired by the forever commitment.

The upper features a Light Silver knit upper, but the remainder opts for a multi-colored arrangement that the Nike LeBron color team can’t seem to detach from. Yellows, blues, oranges, and red appear at random on the Swoosh logos and outsoles, while a white-on-black speckling covers the midsoles.

A release date for the Nike LeBron 20 “Nike Lifer” is currently scheduled for March 23rd, 2023 in both adult ($200) and GS ($160) sizes.

In other King James updates, the Air Zoom Generation “First Home Game” is set to drop later this year.

WHERE TO BUY

Nike LeBron 20 "Nike Lifer"

SKU: DJ5423-002
RETAIL PRICE: $200
RELEASE DATE: Mar 23, 2023

US 03/23/2023 Thursday

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