Shortly after the Celtics secured the NBA championship, Nike rolled out a new commercial featuring the franchise’s superstar, marked by the motto “Never Stop Disbelieving.” Much in that lane, Jayson Tatum’s 3rd signature is being unveiled in rather surreal fashion, swerving away from a traditional rollout and instead making its first official appearance on the cover of NBA 2K25.
Generally, the shape of the Jordan Tatum 2 remains in place, holding onto a similar height, foot entrance and overall silhouette. However, the defining lateral & medial pods are gone entirely. In their place, wavy cut outs reveal a floral print in this colorway, ensuring that the vibrant, expressive palettes of #0’s previous work will have a place on this new model. It’s nigh impossible to judge tech or performance in these virtual renders, but the appearance here aligns exactly with some sample looks that made the rounds on social media earlier this year.
Notably, the Tatum 2 made its debut not too long ago, first released to the public in February. Should that cadence hold, we’re likely a ways off from the introduction of the Tatum 3. On the other hand, there’s no world in which Beaverton didn’t sign off on this promo, and it seems equally unlikely that this first look would predate the shoe’s release by the better part of a year. We’ll surely receive official word in short order, so for now, get a closer look at the Jordan Tatum 3 via the images throughout this piece.