Andrew Rizzo With Black Friday right around the corner, Foot Locker has unveiled its annual holiday campaign in full. The multi-brand initiative dubbed “Step Into Your Gift” features both athletes and artists/influences, including Grammy-nominated artist Coi Leray, and for our purposes, Anthony Edwards and LaMelo Ball.
The Anthony Edwards commercial begins with a simple question; “why do you dunk so much?” An introspective Edwards, hanging from the rim wearing his adidas Anthony Edwards 1 Low Iron Sharpens Iron, answers; “so y’all can see my sneakers.”
Meanwhile, LaMelo’s ad features his PUMA MB.04 Hugo The Hornet, set to release on November 15th. The rest of the campaign, featuring Coi Leray and fashion influencers Junebug (@juneelite), Kayce Kirihara (@InfamousKayce) and Brooke Preston (@bmpresto) highlights the many lifestyle models that can be found at Foot Locker, including the New Balance 9060, ASICS GEL-NYC, and of course, the adidas Samba.
Expect to see all these faces and names on TV and social media throughout the holidays and hit footlocker.com to browse all the retailer has to offer.
