Andrew Rizzo The press run for the Nigel Sylvester x Air Jordan 4 “Brick By Brick” has made a pit stop in Madison Square Garden.
On Monday Night Raw, WWE superstar Roman Reigns got revenge on CM Punk and Seth Rollins wearing the Brick Red 4s, supposedly setting up a triple threat match for Wrestlemania.
True to its nickname, Nigel’s “Brick By Brick” Jordan 4 has laid out a strong foundation ahead of its March 14th release. The Jordan-sponsored BMX athlete gave out tees from a brick truck in SoHo in January, and more recently hosted a pop-up in his home borough of Queens, New York. Perhaps most notably, celebrity co-signs have been profound. LeBron James, Travis Kelce, and now Roman Reigns have been spotted in the shoe, uniting some of the biggest names in basketball, football, and pro wrestling.
Of course, this isn’t the first time we’ve spilled in on Roman Reigns’ footwear. While Jordan Brand hasn’t officially announced an endorsement deal, Reigns has worn nothing but Jordans/Nikes since last year’s Wrestlemania. He’s been spotted in Travis Scott shoes, Kobes, and plenty of other sneakers ahead of their official release.
Steering back to the sneaker at hand, Nigel Sylvester’s “Brick By Brick” Jordan 4 releases March 14th for $225. Despite not yet dropping, it’s already shaping up to be a strong Sneaker Of The Year contender.
