Sneaker News Who would we be at Sneaker News if we called the Ava Rover “an everyday option set to take over city streets” and then passed up the chance to show the public exactly that? The Swoosh’s ReactX-powered lifestyle model has already earned plenty of praise on its own merits, but nothing compares to feeling the energy around a new sneaker in person.
Last weekend, we co-hosted an “Ava’s Pizzeria” activation at Lucia SoHo in New York in partnership with Foot Locker and Nike, alongside our hosts Jae Milez, Obloxkz, and Billy Perry. Attendees had multiple chances to win a free pair of the Nike Ava Rover, enjoy some pizza and bites, and vibe with a like-minded crowd. A$AP Ferg pulled up — and one lucky guest went home with a Rixin Bike. One woman lined up at 9:00 AM, three hours before the doors opened (don’t worry, we made sure she got a free pair).
Check out the event recap photos below — and don’t miss our next one!
