Matt Varga It’s official. After a rather public flirtation, Kelsey Plum is adidas’ latest signee to their basketball roster, the Sparks superstar switching partners after four years with Under Armour.
“I’m so excited to be joining the adidas Basketball family. There’s no better brand to partner with to authentically express myself on and off the court. Their commitment to basketball is unwavering and I’m looking forward to this new chapter.” — Kelsey Plum
To that end, Plum had already been spotted essentially head to toe in Three Stripes gear as the WNBA season ramped up. Since action has tipped off in the regular season, she’s been exclusively wearing the adidas Crazy Energy+ Execution, even predating this announcement, though adi press confirms that she’ll be a primary face of the inline silhouette throughout this year.
This obviously comes on the heels of major shake-ups at Under Armour, with Steph Curry’s departure from the Baltimore brand becoming a breakout story even outside of typical sneaker-focused spaces. Speculation followed in the weeks after about what would come of Curry Brand signees with UA. Though high-profile stars like De’Aaron Fox stuck with the company, Plum’s separation makes it two of their most notable stars leaving their umbrella in under a year’s time.
“Kelsey brings unique value to the adidas Basketball family. She is a champion, and her interests beyond the court in fashion and culture make her the ideal partner for adidas. We are excited for the future of adidas Basketball with Kelsey on the team.” — Candace Parker, President of adidas Women’s Basketball
Catch campaign shots from this announcement below.
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