adidas

adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.

With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company’s first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens’ record-breaking performance at the global competition brought adidas attention, the brand hadn’t yet found its identity; the spikes didn’t feature the brand’s now-signature 3-Stripes logo. (adidas acquired this branding from Finland’s Karhu in 1952.)

The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.

Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto’s Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé’s IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others ensured adidas remained the global behemoth it has been for decades.

Throughout 2024, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD‘s Jerry Lorenzo to drive the creative and business strategy of its basketball category, culminating in the release of the Fear of God Athletics adidas Basketball 1, a shoe set for plenty of releases as the year draws on. It’s also been a banner year for adidas Basketball in terms of their signature athletes, with the German giant releasing Anthony Edwards’ AE1 & James Harden Vol. 8, while continuing a push for the Trae Young 3 and D.O.N. Issue #5.

Scroll below for the latest release dates and information on what adidas has in store for this year.

adidas

Minecraft And adidas Bring Enderman Into The Real World

adidas has been targeting gamers through both virtual and tangible products crafted in collaboration with some of today’s most popular franchises. Following a first look...

By Andrew Rizzo 3 hours
466

“Preloved Lime” Coats The adidas Anthony Edwards 1 Low For A T-Wolves Tribute

This season will going a long way in determining Anthony Edwards’ status in the league going forward, his first year where the scoring and leadership...

By Matt Varga January 14, 2025
488

Taqwa Bint Ali Blends Ballet And Sportstyle With Her Debut adidas Collab

Updated January 14th, 2025: There are two shoes in the Taqwa Bint Ali adidas collection, with a similar Mary Jane overhaul in the adidas Megaride...

By Matt Varga January 13, 2025
739

adidas Crazy 8 Goes “Maroon” As It Continues A Lifestyle Turn

With Beaverton only further expanding their Kobe shoes enterprise throughout 2025 with pairs from the Kobe 6 “All-Star 2.0” to Kobe 8 “What The,” the...

By Matt Varga January 13, 2025
600

The adidas Samba “Cheetah Pack” Is Wales Bonner Approved

The influence of Wales Bonner on adidas’ inline releases is strong. Exhibit A: This upcoming “Cheetah Pack” of adidas Sambas scheduled to release in late...

By Andrew Rizzo January 10, 2025
9428

The Return Of The adidas EQT Cushion ’93 Is Finally Here

adidas just quietly brought back one of its best-ever retro running silhouettes in history. A member of the prized Equipment line that launched in 1991,...

By Sneaker News January 9, 2025
1729

The adidas Sambae “Valentine’s Day” Is Only For Bae

Valentine’s Day is just over a month away, meaning if you’ve yet to secure dinner reservations, you might want to get on that sooner rather...

By Andrew Rizzo January 9, 2025
8270

The adidas Superstar Touches On All-American Style With The Denim Pack

adidas’ latest batch of Superstars is giving major Americana vibes. Here we have two denim colorways featuring unique stitching, leather lining, and other jean-inspired touches,...

By Andrew Rizzo January 8, 2025
611

After Kanye West’s Rant, adidas Removes All Mentions Of Yeezy From Its Websites

The worst divorce in sneaker history continued into 2025 as Ye, formerly known as Kanye West, continued his decry of adidas for what he alleges...

By Sneaker News January 8, 2025
12771