Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

First Look At The Air Jordan 4 RM “Light Legend Brown”

With the overwhelming positive reaction to the news of 2025’s Air Jordan 4 “White Cement” as well as the approval of the Jordan Spiz’ike Low,...

By Sneaker News June 12, 2024
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A “Pastel Grape” Emerges On The Air Jordan 1 Method Of Make

Immortalized by 1990’s Air Jordan 5, the “Grape” colorway has played a major role in popularizing non-Bulls colorways of Air Jordans. That blend of teal...

By Sneaker News May 29, 2024
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The Women’s Air Jordan 1 Brooklyn Goes Goth

The Air Jordan 1 has expanded its limits in terms of design inspiration, dabbling into the world of punk with the Air Jordan 1 Low...

By Sneaker News May 16, 2024
2113

“Safety Orange” Animates The Air Jordan 1 Method Of Make

The Air Jordan 1 Method of Make series has proved to be a sleeper hit for JB, bringing maximalist design language to MJ’s classic kicks....

By Matt Varga May 14, 2024
366

First Look At The WNBA x Air Jordan 3 “Desert Camo”

The 2024 WNBA campaign is about to tip-off, and there’s no question that this season might be the most anticipated in league history based off...

By Sneaker News May 14, 2024
7214

The Platformed Air Jordan 1 Elevate Opts For Earthy “Coconut Milk”

The world of Air Jordan 1 off-shoots can sometimes be confusing to navigate. You’ve got the Jordan 1 Method of Make, the Jordan 1 Zoom...

By Matt Varga April 26, 2024
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The Air Jordan 1 Elevate Low Works In A Splash Of “Bordeaux”

Chunky sneakers are still “in” and Nike and its affiliates have responded by giving some of their most popular shoes full-fledged makeovers underfoot. Under the...

By Andrew Rizzo April 25, 2024
320

The Air Jordan 1 Low Turns Towards Calm “Light Grey/Sail”

Combine the unobjectionable colorway of grey on white and the everlasting appeal of the Air Jordan 1 Low. It’s a prompt that Jordan Brand has...

By Matt Varga April 22, 2024
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The Air Jordan 1 Zoom CMFT 2 Gets Summer Ready In “Coconut Milk”

As much as the Air Jordan 1 remains a streetwear staple nearly 40 years after its initial debut, an aspect that’ll always hold some sneakerheads...

By Matt Varga April 22, 2024
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