Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
atmos Brings An “Eggplant” Finish To The ASICS GEL-Kayano 14
Having recently assisted Undermycar, atmos has an ASICS GEL-Kayano 14 collaboration of its own on the way. The Japanese sneaker boutique is no stranger to...
atmos Ushers In A Follow-Up To The ASICS GEL-LYTE III “World Map” From 2018
Over the course of the last few months, atmos has delivered a steady flow of collaborative offerings. And to help close out 2022, the Japanese...
The atmos x ASICS GEL-LYTE III OG “Python” Releases In The U.S. On April 26
This article was published on Sept. 19, 2022 and updated on April 18, 2023 The “Python” pack by atmos and ASICS will see a U.S....
The Sneaker Freaker x atmos x ASICS GEL-Lyte III “Alley Cats” Drops Globally On July 4th
Over the decades, Sneaker Freaker has lent its creative vision to a number of footwear projects. Recently, the Australia-based publication launched yet another ASICS GEL-Lyte...
atmos Teases An ASICS GEL-Lyte III Collaboration Inspired By Tokyo And NYC’s Subways
Despite the ASICS GEL-Lyte III celebrating its 30th anniversary in 2021, it seems the split tongue-donning design has some unfinished business, as it’s set to...
Sean Wotherspoon x atmos x ASICS GEL-Lyte 3 Releases Tomorrow
Although Sean Wotherspoon has moved on to a partnership with adidas since first teasing his ASICS Gel-Lyte III in October 2019, the three-way atmos-collaboration launches...
The Sean Wotherspoon x atmos x ASICS GEL-Lyte 3 Is Releasing Again On August 14th
After conducting a Japan-only release towards the tail end of June, Sean Wotherspoon, atmos, and ASICS have finally decided to take their GEL-Lyte III collaboration...
atmos And Sean Wotherspoon To Release Their Corduroy ASICS GEL-LYTE III On June 27th
On track to mirror the Dunk’s meteoric rise, the ASICS GEL-LYTE III has garnered quite a bit of buzz since its revival earlier in the...
Sean Wotherspoon And atmos To Release Kids Version Of Their ASICS GEL-Lyte III
Even despite being stuck at home, it seems Sean Wotherspoon has kept busy through his seemingly long list of collaborative projects. The Round Two head...