Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
This Awkwardly-Branded Reebok Shaqnosis Crossover With Damian Lillard Features The adidas Logo
On August 12th, adidas‘ parent company announced that it had reached an agreement with Authentic Brand Group to sell Reebok for over $2 billion. In...
size? Previews Their Entire Catalog Of AW2021 Collaborations
It’s no secret that size? has a lot in store for the coming months. Following the reveal of their Nike Dunk Low, the retailer previewed...
Four Original ZX Colorways Materialize For The Upcoming adidas ZX Fury
adidas and Reebok have a relationship not too unlike Nike and Converse, the two both apart yet together. And though seemingly undergoing a rather public...
adidas’ “A-ZX” Series Taps Reebok For New ZX Pump Silhouette
adidas Originals‘ “A-ZX” series launched Summer 2020, and has since outfitted its storied ZX trainers in ensembles inspired by the likes of LEGO, Juventus F.C....