Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
adidas Skateboarding And Fucking Awesome Tease Collaboration
Founded by the legendary Jason Dill, board and clothing brand Fucking Awesome sponsors adidas Skateboarding team riders like Tyshawn Jones and Na-Kel Smith, and now...
Na-Kel Smith Goes Wild And Mild For The Skate-Refined adidas Nizza
The dichotomous talents of Na-Kel Smith have established him as one of skateboarding’s most uniquely blessed figures. He may have made a name for himself...
Palace Skateboards Colors Up Three adidas Superstars
After recently teasing an impending collaboration via a humorous 30-second video, London-based brand Palace has unveiled their newest collaboration with adidas Originals: a three-pack of...
Beavis And Butt-Head Appear On The adidas Matchcourt Hi
Beavis and Butt-Head, Mike Judge’s famous dynamic duo of loveable idiots from the ’90s, are back again: they’ve appeared on the classic adidas Matchcourt Hi....
adidas Skateboarding Teams With Japanese Skate Brand Evisen For A New 3MC
Though it was born in sunny California streets and emptied-out pools, skateboarding has since grown into a sport that’s loved worldwide and has set down...