Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Japan’s Uptown Deluxe Covers The adidas Nite Jogger In Cheetah Prints
Yet to see its next collaboration with Beyoncé’s IVY PARK and Tyler “Ninja” Blevins, the adidas Nite Jogger has recently launched in an exotic arrangement...
Ninja Accents The adidas Superstar With His Signature Color
Tyler Blevins — better known by his online alias Ninja — has pioneered online streaming as the arguable face of Fortnite. The “Time In” he’s...
atmos Teases Upcoming adidas ZX ALKYNE Collaboration
For the better part of the last few months, atmos has stayed busy by way of collaborations, teaming up with names like Sean Wotherspoon to...
Luke Skywalker’s adidas Stan Smith Comes With Swappable Lace Dubrae
Although the Star Wars saga rolled its last credits this past December, the legacy of the galaxy far, far, away will live on for generations...
adidas Originals And Alife® Drop Another Nizza Hi Collaboration On July 17th
After successfully launching their first adidas Nizza Hi in May 2019, New York institution Alife® and The Three Stripes have a duo of the ’70s...
END And adidas Re-issue The Paris In Extremely Limited Quantity
The adidas archive is undoubtedly vast, and though replete of icons, the label seems almost hesitant to release any of the once beloved models on...
atmos Teases An adidas Superstar “Reflective Snake” Collaboration
The adidas Superstar, while already cared for by Pharrell, Jonah Hill, and the like, has received quite the celebration ever since it hit 50-years-old. And...
Jonah Hill’s adidas Superstar Collaboration Releases July 11th
Though newly added to the adidas family, Jonah Hill started on a good foot as he expanded his directorial portfolio with a star-studded Superstar campaign....
KICKS LAB Employs Premium Navy Suede On Their adidas Campus Collaboration
adidas, as exhibited by the NMD and adjacent city runners, has always been enamored with Japanese culture, and as such, the brand consistently enlists help...