Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Star Wars’ Rey Gets Her Own adidas NMD R1
Among the new Star Wars trilogy’s cast of characters, Rey’s role is certainly the most influential, mirroring that of Luke Skywalker as she traverses the...
Pharrell Introduces New Text Style With adidas NMD Hu “Look Within”
Pharrell’s adidas NMD Hu colorways continues its prosperous growth as a new colorway surfaces with a poignant change on the upper. Typically arriving with inspirational...
Where To Buy The Human Made x adidas Footwear Collection
A coming together of long-time friends, adidas’ latest foray with Pharrell has lead them right to the Star Wars filled doorsteps of Japan’s ever-iconic NIGO,...
The Human Made x adidas NMD And SOLARHU Release On October 5th
Due in part to brand family member Pharrell‘s long list of influential contacts, adidas, which saw to the creative’s most exciting footwear releases, has amassed...
The Pharrell x adidas NMD Hu TR “Infinite Species” Releases On September 13th
The relationship between Pharrell and adidas Originals has grown to become one of the most diverse and extensive celebrity/brand partnerships in the world of footwear,...
Pharrell’s adidas NMD Hu Trail “Know/Soul” Is Flooded In Neon
Pharrell‘s fondness for color is quite apparent among his many adidas collaborations with the latest atop the NMD Hu Trail — dubbed fittingly as the...
Pharrell Continues adidas NMD Hu Trail Saga With A Pink “Sun/Calm”
Pharrell and adidas Originals have presented a veritable cornucopia of co-created silhouettes since they officially became partners in 2014, and now the dynamic duo have...
HUMAN MADE x adidas NMD Hu Scheduled For Fall/Winter 2019 Release
There’s some palpable anticipation growing after Nigo’s HUMAN MADE imprint made its debut collaboration with adidas earlier this year in the form of the SOLARHU...
BBC And adidas Originals To Release Two NMD Hu Colors This Friday
Often flaunting its overt typography hits atop bright and bold colorways, the newest adidas NMD Hu taps the creative masterwork of BBC once again, fusing...