Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
solebox Adds Glow-In-The-Dark Outsoles To Its Minimalist adidas UltraBOOST 1.0 And Ultra 4D
Over the last decade, Berlin’s solebox has been delivering compelling adidas collaborations, which include an Uncaged UltraBOOST from 2016. To commemorate the evolutionary design, both...
BAIT, adidas, And Attack On Titan Model Their UltraBOOST After The Series’ Colossal Titan
Pop culture is deeply engrained in everything BAIT touches, from graphic tees to sneaker collaborations. And while they’ve stocked One Piece and DBZ collectibles for...
IVY PARK Dresses Up Their adidas UltraBOOST In A Bold Pink Colorway
IVY PARK is nothing if not bold, its offerings an appropriate representation of the ever-beloved and stunning Beyoncé. And to help kickstart the year, the...
Stella McCartney Armors The adidas UltraBOOST 22 With An Inflated Exoskeleton
Exemplified by her newest take on the UltraBOOST 22, Stella McCartney‘s adidas line is taking on a distinct form this year. And while said model...
Beyoncé and adidas Launch “HALL OF IVY” Footwear And Apparel Collection
Outside of appearing in a number of “flashback” photographs on husband Shawn “JAY-Z” Carter’s birthday on December 4th, Beyoncé has maintained a relatively low profile...
IVY PARK Brings Electric Green To Its Next adidas UltraBOOST
Beyoncé and adidas entered a long-term partnership in January 2020, when the former re-launched her IVY PARK label. Since then, the collaborative relationship has maintained...
These IVY PARK x adidas Ultra Boosts Are Made For Your Peloton
adidas has made unexpected partnerships their specialty. And in what is arguably one of their biggest surprises yet, the Three Stripes have introduced IVY PARK...
The James Bond x adidas UltraBOOST Pack Launches On September 24th
Since 2020, the movie industry has been greatly impacted by the COVID-19 pandemic. Calls for social distancing resulted in lessened theater attendance, then leading to...
The Parley x adidas UltraBoost 21 Sees An Olive Makeover
Though Nike may have taken the spotlight with their recent sustainable initiatives, we shouldn’t forget what adidas and Parley achieved much earlier. In the many...