Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Beyoncé and adidas Launch “HALL OF IVY” Footwear And Apparel Collection
Outside of appearing in a number of “flashback” photographs on husband Shawn “JAY-Z” Carter’s birthday on December 4th, Beyoncé has maintained a relatively low profile...
IVY PARK Brings Electric Green To Its Next adidas UltraBOOST
Beyoncé and adidas entered a long-term partnership in January 2020, when the former re-launched her IVY PARK label. Since then, the collaborative relationship has maintained...
These IVY PARK x adidas Ultra Boosts Are Made For Your Peloton
adidas has made unexpected partnerships their specialty. And in what is arguably one of their biggest surprises yet, the Three Stripes have introduced IVY PARK...
The James Bond x adidas UltraBOOST Pack Launches On September 24th
Since 2020, the movie industry has been greatly impacted by the COVID-19 pandemic. Calls for social distancing resulted in lessened theater attendance, then leading to...
The Parley x adidas UltraBoost 21 Sees An Olive Makeover
Though Nike may have taken the spotlight with their recent sustainable initiatives, we shouldn’t forget what adidas and Parley achieved much earlier. In the many...
A Full Set Of NCAA Colorways Are Coming To The adidas UltraBOOST 21
The adidas UltraBOOST 21 is no longer the newest innovative product from the German sportswear institution, but it continues being a go-to option for countless...
Beyonce’s IVY PARK x adidas UltraBOOST OG Returns In Navy
Undeniably among the best adidas has to offer, IVY PARK captures the style of Beyonce and distills it down to some of the Three Stripes’...
Don’t Miss Out On The Extra Butter x Happy Gilmore x adidas Golf Collection Or You’ll Pay
“…or how about you go eat some hay, or make things out of clay?” Part sneaker fanatics and part movie mavens, the team at Extra...
Another Multi-color LEGO x adidas UltraBOOST Arrives Soon
Fresh off news that they’re releasing a toy adidas Superstar, LEGO and the Three Stripes have unveiled the next UltraBOOST in their fast-growing release roster....