Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Nike Air Max 97 Pays Homage To Hong Kong’s First Gold Medal Fencer Cheung Ka Long
In 2016 during the Rio De Janeiro Olympic Games, Hong Kong native Cheung Ka Long became the first athlete representing the city to win an...
The COMME des GARÇONS x Nike Air Max 97 Releases On September 22nd
For their Fall/Winter ’22 show — entitled “Nomad” — COMME des GARÇONS debuted their Nike Air Max 97, which walked down the stage in two...
Official Images Of The COMME des GARÇONS HOMME PLUS x Nike Air Max 97
No season is complete without a contribution from COMME des GARÇONS HOMME PLUS, whose collaborations with Nike often walk down the runway alongside mainline garments....
COMME des GARÇONS HOMME PLUS Prepares A Collaborative Nike Air Max 97 For AW22
The universe that is COMME des GARÇONS is vast, every diffusion label replete with its own exclusive partnerships. And while each deserves attention, few —...
A “Blood Orange” Nike Air Max 97 Joins The Expansive “First Use” Collection
Meant to celebrate the swoosh logo’s 50th anniversary, Nike Sportswear’s “First Use” collection has panned out to be one of the category’s most expansive lineups...
The Undefeated x Nike Air Max 97 Appears In UCLA Colors
Earlier this month, Nike INC. announced their multi-year agreement with UCLA Athletics, one that ensured the brand would be the sole provider of footwear, apparel,...
Undefeated Offers Limited Sets Of Their Nike Air Max 97 Ahead Of Official Release
Next week, to top off an already eventful year, Undefeated is releasing their twin Nike Air Max 97s. But before each pair is offered individually...
Undefeated Revisits Its Celebrated Nike Air Max 97 From 2017 With Updated Colorways
Nearly two decades strong, the partnership between West Coast-based boutique Undefeated and Nike has fruitfully blossomed a full tree of projects, with an unrivaled number...
Official Images Of The Undefeated x Nike Air Max 97 “Militia Green”
First rumored in April, the next set of Undefeated x Nike Air Max 97 pairs have recently emerged via official images, which includes a Militia...