Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Off-White x Nike Air Max 90 Is Coming In February
Since starting in November of 2017, “The Ten” — a collaborative partnership between Nike and Virgil Abloh‘s Off-White — has shifted sneaker culture immeasurably. Now,...
Cav Empt Reveals Nike Air Max 95 Collaboration For January 2019
As Beaverton continues to align with fashion-forward brands, Nike’s direction when it comes to creative partners becomes clearer by the day. Today, Japanese menswear label...
Where To Buy The Nike Air Max 97 Swarovski “Metallic Gold”
Last year – in honor of the silhouette’s 20th anniversary – the Swoosh teamed up with Swarovski to release a crystal-infused take on the revered...
The Nike Air Max 97 Swarovski Releases In Metallic Gold On December 26th
From its low-slung and streamlined silhouette to its swooping bullet-train inspired overlays, the Nike Air Max 97 is a shoe that practically screams speed. However,...
Where To Buy The Carhartt x Nike Air Max 95
Already long-intertwined thanks to style-conscious sneakerheads, the worlds of sneakers and workwear are now coming together in full for Nike and Carhartt WIP’s four-shoe collaborative...
Ambush Adds A High-Top Shroud To The Nike Air 180
From UNDERCOVER to A-COLD-WALL, from Carhartt WIP to Off-White, 2018 has been a year chock-full of high fashion collaborations from Nike. And they’re not done...
Closer Look At The Off-White x Nike Air Max 90 “Desert Ore”
Never a stranger to a deconstructed recreation, Virgil Abloh has done it yet again with his collaborative Nike x Off-White imprint, adorning the Air Max...
Patta And Nike To Allow Customization For Two New Air Max Hybrids
Arguably the king of collaborative Air Max, Amsterdam-based Patta holds a lofty seat among Nike’s esteemed creative partners. After teaming with the Swoosh earlier this...
The Details Behind The Nike Air Max 97 Doernbecher
It’s been nearly two decades since Nike first rolled out their now-famous Doernbecher collection. What started as a humble and heartfelt way to let ill...