Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
sacai And UNDERCOVER Usher The Nike LDWaffle Back Into The Fold
In 2019, Japanese fashion imprints sacai and UNDERCOVER reimagined three vintage Nike Running silhouettes in the Nike Waffle Racer, Nike LDV and Nike Daybreak. Before...
SNS Revives Its “Tee Time” On The adidas Ultra 4D
Sneakersnstuff (SNS) is no stranger to collaboration with adidas. For its latest proposition, the European institution has revisited the Ultra 4D for its “Tee Time”...
First-Look At The Union x Air Jordan 4 “Taupe Haze”
In early March, the Chris Gibbs-led Union Los Angeles confirmed that it’d follow up 2020’s divisive Air Jordan 4 duo with more collaborations with NIKE,...
Billionaire Boys Club Presents The Reebok Instapump Fury BOOST “Earth And Water” Collection
Billionaire Boys Club (BBC) and Reebok are no strangers to one another, having worked on a number of Allen Iverson’s signature basketball sneakers over the...
Travis Scott And Nike Are Releasing Five Air Max 1 Collaboration This Holiday 2021
UPDATE (11/15/2021): NIKE, Inc. has officially postponed this Travis Scott x Nike Air Max 1 collaboration. No new release date has been confirmed by the...
UNDERCOVER And Nike Present UBA Concept With The Dunk High
Yet to release its Nike Dunk High “Chaos” duo unveiled as part of its Fall/Winter 2021 lookbook, UNDERCOVER seems to have more collaborations on the...
Candy Land’s Sweet Reworks Of Four Reebok Classics Release April 21st
In the first four months of 2021 alone, Reebok has officially (and unofficially) teased handfuls of compelling collaborations with new and old co-conspirators alike. For...
LEGO’s Partnership With adidas Ushers In A Green And Black UltraBOOST
LEGO and adidas unveiled a long-term partnership shortly after their A-ZX Series collaborations 2020. For their next endeavor, both European institutions have revisited the adidas...
The fragment design x Nike Dunk High “Beijing” Is Available At Stadium Goods
Besides being linked to Travis Scott‘s next collaboration, fragment design has been busy contributing to the Nike Dunk High‘s mainstream revival. Unlike other collaborators the...