Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos’ New Balance 550 “Back In Black” Is A Trip Down Memory Lane
As has become customary over the past couple of decades, atmos lent its creative vision to a handful of projects in 2023. Before the new...
Aimé Leon Dore Honors The Masaryk Community Gym With Next New Balance 550 And 650 Collection
Updated November 1st, 2023: All four pairs from the Aimé Leon Dore x New Balance 550/650 “Masaryk” Pack is dropping on November 2nd, 2023 on...
Where To Buy The thisisneverthat x New Balance 550 Capsule
Updated August 30th, 2023: The thisisneverthat x New Balance 550 in brown and green will release on newbalance.com on September 7th ($130). – With a...
The Aimé Leon Dore x New Balance 550 Returns Tomorrow In “True Brown” And “Warm Sand”
Fortune very clearly favors New Balance, as the footwear brand had the pleasure of not just crossing paths but joining forces with the likes of...
The Cordura-Covered size? x New Balance 550 Pack Releases On April 7th
In mid-December 2021, size? teased three New Balance 550 collaborative pairs, further adding fuel to the sneaker model’s “moment.” Recently, the U.K.-based retailer confirmed an...
KLUTCH Sports’ Rich Paul And New Balance To Launch A 550 Collaboration
Rich Paul didn’t take his spot in the limelight lightly. Long known as one of LeBron James’ inner circle of childhood friends, Paul was part...
Aimé Leon Dore x New Balance 550 Restock Draw Open Until September 29th
Over the last year, Aimé Leon Dore has helped turn the once-archived New Balance 550 into the “it” shoe among savvy fashion enthusiasts and social...
AURALEE’s Minimal New Balance 550 Collaboration Releases Globally In August
Back in March, as AURALEE unveiled their AW21 collection, the New Balance 550 graced the digital stage, flaunting a colorway that near perfectly encapsulates the...
Size? Brings Syracuse’s Orange Flavor To Their New Balance “College Pack”
With their latest collaboration with New Balance, Size? is looking to their golden years, drawing inspiration from academia to color not one but two different...