1035641

AURALEE’s Minimal New Balance 550 Collaboration Releases Globally In August

feature image

Back in March, as AURALEE unveiled their AW21 collection, the New Balance 550 graced the digital stage, flaunting a colorway that near perfectly encapsulates the Japanese label’s design ethos. Finally, the collaboration is due to release July 16th, possibly exclusively in Japan.

While simple — and likely “lazy” to the ignorant — the pair subverts the trend of past inline releases and even ALD’s own. Instead of relying on the collegiate, retro-inspired blocking, AURALEE has opted to celebrate the allure of vintage itself. As such, they’ve imparted an aged feel throughout, the leathers glazed in a cream finish and subtly distressed at certain edges. Below, the tooling only aids this experience, yellowing to a degree far more intense. Branding, also, is kept minimal, the only instance of “AURALEE” found atop the insole.

For a closer look, see the campaign imagery below. As previously mentioned, a release date is currently set for July 16th, with New Balance stores and AURALEE themselves to participate.

In other news, the New Balance Vision Racer is getting a retro look itself.

UPDATE 7/27/2021:
The global release has been pushed back to August 19th.

UPDATE 7/11/2021:
Additional photos of the AURALEE x New Balance 550 have been added below.

UPDATE 7/11/2021:
The AURALEE x New Balance 550 will see a global release on July 26th via END.

WHERE TO BUY

AURALEE x New Balance 550

SKU: BB550AR
RETAIL PRICE: $180
RELEASE DATE: Aug 19, 2021

Europe 08/19/2021 Thursday

Retailer Time Shipping Release type Status Reminder
END. N/A Ships worldwide Raffle Check Site -





















Latest News

Air Jordan 12 "Black/Wolf Grey" Releases On September 7th

A new update to 2024 Jordan Release Dates is here: the Air Jordan 12 “Black/Wolf Grey” is expected to drop on September 7th, 2024. According...

by Sneaker News 7 hours
410

Air Jordan 6 "Fire Red" Releases On October 12th

Updated March 1st, 2024: A release date for the Air Jordan 6 “Fire Red” is expected on October 12th, 2024. Full family sizes are confirmed;...

by Sneaker News 7 hours
9529

Reebok Unveils Their Next Great Training Shoe, The FloatZig 1

Reebok kicked off their 2024 in throwback fashion, bringing back the Reebok Preseason 94 for the first time, appointing Shaquille O’Neal and Allen Iverson to...

by Matt Varga 9 hours
321
More News