Jovani Hernandez Over the last year, Aimé Leon Dore has helped turn the once-archived New Balance 550 into the “it” shoe among savvy fashion enthusiasts and social media users alike. In an attempt to keep up with demand and save aficionados the pain of buying pairs on the after-market, the Teddy Santis-led label has restocked three colorways of the 1989 low-top basketball shoe, available via raffle.
To enter, potential customers must submit their entries through aimeleondore.com before 10am EST on Wednesday, September 29th. Confirmation screens and a hold of $130 USD follow successful submissions, although they don’t indicate whether or not an entry has been selected. According to ALD’s online shop, winners will be notified via email in the days following the draw’s close. Black, light grey and green-accented styles of New Balance‘s vintage design will re-launch to the public in limited quantities on Friday, October 1st. Thus, there will be yet another chance to catch a “W” on the downtown New York City-staple.
For more from the Boston-based brand, check out the New Balance 990v3‘s latest offerings.
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