Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
New Balance Enlists Tetsu Nishiyama’s WTAPS For An Olive Drab 992
Long approached for their creative input, WTAPS has proffered the culture quite the handful of notable sneaker releases — most of which belonging to the...
STUDIO SEVEN, mita, And New Balance Ring In Summer With A Pastel-Accented 850
A close friend to NIGO along with the veritable who’s who of Japanese streetwear, EXILE’s Naoto has manned his own label STUDIO SEVEN since 2015,...
Todd Snyder Blends Tennis And Nightlight With The New Balance 997 “Chalk Stripe”
New Balance has been making a relatively strong statement in 2020 in terms of footwear collaborations as they continue to add more partnerships to their...
Where To Buy The Casablanca x New Balance 327
As Casablanca was quick to introduce the New Balance 327, it’s only fitting they be first to offer it. And after months of anticipation, it...
KITH’s New Balance 990v2 In Dusty Pink Is Completely Sold Out
If this past year has proved anything, it’s that history repeats itself. Even in sneaker culture, we’re seeing this unfold before our very eyes: Nike...
JJJJound Teases Upcoming New Balance 992 Collaboration
Helmed by Justin Saunders, independent design entity JJJJound has quickly become popular within the footwear realm by way of minimally-crafted collaborations with the likes of...
atmos Reveals A New Balance 850 Collaboration Made For The Outdoors
Further proved by their more recent collaborations, New Balance has taken a rekindled interest in their past silhouettes, as they’ve since reintroduced both the 827...
DTLR’s New Balance 997 “Greek Gods” Retells The Epic Story Of Perseus And Medusa
New Balance is no stranger to collaborations, with some of its most coveted products ever being joint efforts. After tapping Aime Leon Dore and Casablanca,...
Stray Rats Present The New Balance 827 “Sewer Stompers”
After being revived by the veritably popular Aime Leon Dore, the New Balance 827 quickly hit its stride as it’s currently set to release OG...