Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The JJJJound x New Balance 2002R GORE-TEX Drops Again On February 22nd
After much anticipation, we finally have word that the JJJJound x New Balance 2002R GORE-TEX collection will officially release on February 15th for a price...
JJJJound Officially Reveals Their New Balance 2002R GORE-TEX Project
JJJJound has officially revealed their upcoming New Balance 2002R Gore-Tex, revealing two colorways illuminated by camera flash that light up the reflective panels. Given the...
Australia’s Hype DC Celebrates 25th Anniversary With New Balance 2002R “Native Dynamics” Collaboration
Australia’s premier sneaker retailer Hype DC is commemorating its silver anniversary with a nod to the bio-diversity of its native continent. Dubbed the “Native Dynamics”,...
JJJJound x New Balance 2002R Set To Release On October 26th
Updated October 13th, 2023: JJJJound has officially revealed their 2002R collaboration. A release date of October 26th, 2023 ($170) is confirmed. — JJJJound recently teased...
atmos’ Next New Balance 2002R Draws Inspiration From The Cyber World
Over the last few years, atmos and New Balance have teamed up on a number of modern styles. Recently, the collaborators have reimagined yet another...
DTLR Celebrates Virginia With New Balance 2002R “Lovers Only”
This article was published on May 16, 2023 and updated on March 18th, 2023 – DTLR and New Balance are no strangers to one another....
The JJJJound x New Balance 991 Made In UK Releases Globally On February 17
Initially teased in October 2022, a grey New Balance 991 by JJJJound is set to drop on Feb. 9 and 17. The seventh linkup between...
The Legend Continues With The Up There x New Balance 2002R “Backyard Legends II”
The folks “down under” at the Up There Store have been delivering a compelling retail experience since 2010, but have only gained mass global recognition...
JJJJound’s Next New Balance 990v3 Is A Montreal Exclusive
Many of JJJJound‘s sneaker collaborations are offered well outside the reaches of their Montreal-based studio. That, however, is not quite the case for their upcoming...