Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Casablanca To Add Its Monogramme Pattern To Upcoming New Balance 327 Drops
The initial attention and hype around New Balance’s new archive-inspired 327 model was caused by Parisian label Casablanca, delivering the collaborative debut of the silhouette...
Pensole Academy To Launch Its New Balance 327 Collaboration On December 4th
An avid fan of the brand, Jack Harlow has recently lent his creative consultancy to a New Balance 327 launching on December 4th. Designed by...
Casablanca Closes Out November With Two Understated New Balance 327s
With their second collaborative capsule, Casablanca and New Balance have opted for a more visually subdued undertaking. Their upcoming 327s, which stand on ends opposite...
New Balance’s “KAWHI Seismic Moment” Collection Is Available Now
Kawhi Leonard and his Los Angeles Clippers squad have yet to prove themselves, but there’s no denying that news of the two-time NBA champion leaving...
Levi’s Applies Their Signature Denim To The New Balance 327
While they specialize in denim products, Levi’s is certainly no stranger to tapping into the realm of footwear collaborations. In the past, they’ve linked up...
Jolly Rancher Colors Up Its Own Fruity New Balance 327
The New Balance lifestyle category has arguably had one of the most successful 2020 runs, and a key seller for the Boston-based sportswear company this...
Public School NY Reveals New Balance 327 Collaboration
New Balance has been on an absolute tear with their collaborations this year, and if there’s any reoccurring patterns to point out, it’s that the...
SBTG And Limited Edt Bring Bespoke Energy To The New Balance 327 And 900 Sandal
Though typically occupied with the 1-of-1, Singapore’s renowned customizer Mr. Sabotage and his imprint SBTG are now officially collaborating with New Balance and retailer Limited...
STAUD Opens Their Second New Balance Collaboration With The 327 Silhouette
LA’s STAUD introduced their own brand of athleticism by way of New Balance earlier in the year, offering up a wealth of sportswear essentials as...