Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
First Look At The JJJJound x New Balance 991 Made In UK
Lately, JJJJound has received even more criticisms for their supposed lack of originality. That, however, hasn’t stopped anyone from picking up any of the Montreal-based...
Aimé Leon Dore x New Balance 991 Releasing Again On June 3rd
Last week, following not long after the release of his “Made in USA” collection, Teddy Santis revealed the next Aime Leon Dore x New Balance...
Teddy Santis Teases Upcoming Aimé Leon Dore x New Balance 550s And More
Teddy Santis may not have the most recognizable game in mainstream fashion, but his work with New Balance via his Aimé Leon Dore label has...
The SNS x New Balance 991 “Secret Colorway” Is Available Now
As evidenced by Aimé Leon Dore’s Spring/Summer 2022 lookbook, the New Balance 991 is positioned to have a breakout year. Although much of its 20th...
Aimé Leon Dore Unveils New New Balance 991s In SS22 Lookbook
Teddy Santis and his Aimé Leon Dore team have kept relatively quiet since the start of 2022. As lucky customers continue to wait to receive...
SNS’ New Balance 991 Duo Shows That “There’s More To Flimby Than Making Sneakers”
In just the last three years, Sneakersnstuff (SNS) has launched some of the most celebrated New Balance collaborations of recent memory, but its partnership with...
La MJC And PaperBoy Paris Celebrate Launch Of 2021’s “ALL GONE” Book With A New Balance 991
Since 2006, Michael Dupouy – also known as La MJC – has been documenting the finest moments and items in streetwear with the “ALL GONE” book...