Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Retailer Above The Clouds Channels A “Sound Mind, Sound Body” With The ASICS GEL-1090
As retailer Above The Clouds embarks on their 10th anniversary, they’re set to celebrate more than a few milestones as they’ve since joined the ASICS...
CDG PLAY Offers Up A New Range Of Spring-Ready Converse Chuck 70s
Throughout COMME des GARÇONS’ roster of standout releases — be it mainline or their branching universe of diffusions — no sub-label is as profitable as...
The Nike Air Fear Of God Moc In Pure Platinum Restocks On April 1st
After a recent re-release of the Converse Fear Of God Chuck 70, Jerry Lorenzo and his partners at NIKE, Inc. are relaunching the “Pure Platinum”...
Korea’s thisisneverthat Tapped For Next New Balance 827 Collaboration
thisisneverthat, popularized by way of multiple appearances in South Korean media, had rarely ever crossed over into sneaker culture before last year, only having a...
Bodega And Saucony Present The Grid Azura 2000 “Ever Ready”
Once destined to be the next big thing for Saucony upon its planned debut decades ago, the Grid Azura 2000 design was shelved until the...
Ben & Jerry’s And Nike SB To Release A “Chunky Dunky” Dunk
In the past few years, the food industry has become increasingly invested in the world of sneaker culture, with notables the likes of Arizona Iced...
mita And Reebok Go Highlighter Orange With Upcoming Zig Kinetica Collaboration
Reebok’s Zig Kinetica has effectively become the label’s flagship sneaker in recent months — the silhouette often showcasing a brand new collaboration each week. Just...
Isle Skateboards x Nike SB Blazer Launching On April 4th
From velvet clad to frog-adorned, Nike SB collaborations never fail to surprise, with each newly added family member doing exactly what they so choose. Recently,...
Sneakersnstuff LA Celebrates One Year Anniversary With Vans Vault “Venice Beach Pack”
Fresh off collaborations with Kenzo and size?, Vans is helping European retailer Sneakersnstuff celebrate its Los Angeles outpost’s first anniversary with the “Venice Beach Pack.”...