Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
A Ma Maniere And Invincible Close Out adidas Consortium Sneaker Exchange With Ultra Boost & NMD
In 2017, adidas remixed the classic shop/brand collaboration with their Consortium Sneaker Exchange, and year-long campaign that connected the most respected and renowned sneaker boutiques from...
Chanel x Pharrell x adidas NMD Hu Registration Is Now Open
The official first look at the Chanel x Pharrell x adidas NMD Hu has surfaced as colette has opened up registration for a chance to...
Sneakers Releasing Thanksgiving Week 2017
The Holiday times tend to be filled with copious amounts of sneaker releases that range from highly limited exclusives to GR models in intriguing colorways....
How To Buy The Chanel x Pharrell x adidas NMD Hu
It was a banner year for Pharrell’s sneaker corner as several footwear selections bearing his named has generated heavy success for his adidas Originals partnership....
Invincible And NEIGHBORHOOD Inject Asian Heritage And Influence Into The adidas Consortium NMD R1
As 2017 winds down, Taiwanese boutique INVINCIBLE is gearing up for what’s shaping up to be an epic 10 year Anniversary in 2018. They’re merely...
Pharrell x adidas NMD Human Race Release Preview For March 2018
Pharrell and adidas are coming off one of the busiest Saturdays in recent memory as they released five new colorways of the incredibly popular NMD...
The N*E*R*D* x adidas NMD Hu Trail Is Available At Stadium Goods
Pharrell had a monumental weekend at Complex Con as he dropped one of the most exclusive releases of the event while his GRAMMY award winning...
Billionare Boys Club x adidas NMD Human Race TR Releasing On November 11th
The season of the NMD Human Race TR continues as we get a detailed look at the Billionaire Boys Club x adidas NMD Hu Trail,...
Are Pharrell and adidas Releasing A Tie-Dye NMD?
Update: The Pharrell x adidas HU Race NMD in “Chalk Coral/Flash Green” releases on March 2nd, 2018. Pharrell’s been keeping himself busy with his sneaker...