Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
JJJJound Revisits The Reebok Classic Nylon With A “Grey” Makeover
Montreal-based studio JJJJound is teaming up with Reebok on the Classic Nylon again. Unveiled via Instagram, the latest collaboration between everybody’s favorite image-board-turned-brand and the...
Celebrate The Holidays With DTLR’s “Festive” New Balance For Kids
‘Tis the season to be festive and DTLR has the perfect New Balance 990v4 to help anyone struggling to get into the holiday spirit. No...
Home Improvement: MSCHF’s Next Shoe Comes With A Dremel 4000 Power Tool
As if MSCHF’s Gobstomper wasn’t outrageous on its own, the shoe will soon arrive alongside a Dremel 4000 tool set. Introduced to the masses with...
sacai Debuts The Nike Magmascape On December 7th
Chitose Abe recently made sneaker headlines with the announcement of yet another sacai collaboration with Jean Paul Gaultier. And while eye-catching in its own right,...
Australia’s Up There Covers Its New Balance 1906R In Shades Of Grey
The folks from Australia’s Up There Store has taken the New Balance 1906R “down under” for its latest collaboration. A departure in color scheme from...
The adidas Samba Consortium By END. Visits The Past Through Bespoke Details
END. Clothing is no stranger to collaborations, but its latest adidas Samba “Past” has the title of “Winner of the inaugural adidas Consortium Cup.” Back...
Patta Welcomes The New Balance 991v2 With Two Bold Makeovers
Patta has unveiled its New Balance 991v2 via official marketing material. The latest joint-effort from the European label and North American institution imagines the New...
Where To Buy: Joe Freshgoods x New Balance 990v4 “1998”
Launch details have been shared for Joe Freshgoods’ New Balance 990v4 “1998” collection. Following a raffle via Joe Freshgoods’ website that closed on December 15th,...
The Grinch And adidas Are Back To Steal Christmas 2023
The Grinch might’ve stolen and returned Christmas, but it’s keeping the adidas Forum Low in his possession for at least another holiday season. Last December,...