Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Jerry Lorenzo Reveals New Nike Air Fear Of God 1 In Paris

While in Paris for a special Nike women’s event in which the Swoosh revealed a bevy of new silhouettes, apparel, and the kits for the...

By Ben Felderstein March 12, 2019
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The Nike Air Fear Of God 1 Appears In A Frosted Spruce

It is becoming increasingly clearer that Jerry Lorenzo and the Swoosh’s co-created line of Fear Of God x Nike footwear is expansive both on the...

By Ben Felderstein March 4, 2019
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The Nike Air Fear Of God 1 Is Releasing In Orange

Fear Of God set the world of sneakers on fire with their Air Fear Of God 1 when it first released at the tail end...

By Ross Dwyer March 3, 2019
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