Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Edison Chen Reveals A Corduroy Nike Air Max 1 With Floral Lining
Always a mystery, Edison Chen’s social media bounces back and forth between intimate vignettes and various leaks. The designer, whose relationship with Nike is one...
CLOT x Nike Air Max 1 “Kiss Of Death” The Return In 2021
After partnering up with the Beaverton teams for a collection of tear-away Air Force 1s, as well as an Air Jordan 1 Mid in most...
Hiroshi Fujiwara, Whose “The Ten” Collaborations Were Scrapped In Favor Of Virgil Abloh, Reveals An Air Max 1 Sample
There’s no doubting the influential role of Virgil Abloh’s game-changing “The Ten” collaborations with Nike. Originally launching in September 2017, this collection focused on ten...