Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
A Mens Culture Blog, With The Help Of Ronnie Fieg, Designed A Puma Sneaker
Respected men’s culture blog Highsnobiety will celebrate 10 years with the help of Ronnie Fieg and an awesome Puma collaboration. The silhouette in question is...
Steven Spielberg’s Jaws Film Inspires This Upcoming Sneaker Collaboration
Sneaker collaborations are effective ways for shops/designers to tell untold stories through unique platforms, and few do it as creatively as Australia’s Sneaker Freaker and...
Limited Edt. x Puma Blaze Of Glory “City Of Lion”
Limited Edt and the Puma Blaze of Glory are teaming up to celebrate 50 years of Singapore’s independence. The design is inspired by the mythical...