Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos Ushers In A Follow-Up To The ASICS GEL-LYTE III “World Map” From 2018
Over the course of the last few months, atmos has delivered a steady flow of collaborative offerings. And to help close out 2022, the Japanese...
Ronnie Fieg Teases 15th Anniversary KITH x ASICS GEL-LYTE III Colorways
Ronnie Fieg is practically synonymous with ASICS, as the two go back over 15 years. And to celebrate a decade and a half of time...
The atmos x ASICS GEL-LYTE III OG “Python” Releases In The U.S. On April 26
This article was published on Sept. 19, 2022 and updated on April 18, 2023 The “Python” pack by atmos and ASICS will see a U.S....
PLEASURES And ASICS Put The “GEL” Back In GEL-LYTE III
From 2019 to early 2021, PLEASURES joined forces with a number of sneaker brands, from Converse all the way to ASICS. And after almost two...
Awake NY Colors Up A Trio Of ASICS GEL-Lyte 3 Collaborations
AWAKE NY has been crafting covetable sneaker collaborations for quite a few years now, from a set of GEL-Kayano 5 360s to a wide range...
The Sneaker Freaker x atmos x ASICS GEL-Lyte III “Alley Cats” Drops Globally On July 4th
Over the decades, Sneaker Freaker has lent its creative vision to a number of footwear projects. Recently, the Australia-based publication launched yet another ASICS GEL-Lyte...
Derek Curry Of Sneaker Politics Honors The US Army With The ASICS GEL-Lyte III “Always Ready”
Before becoming a pillar of the sneaker boutique movement in the 2000s, Derek Curry first devoted himself to the Armed Forces in 1999. In 2003,...
atmos Teases An ASICS GEL-Lyte III Collaboration Inspired By Tokyo And NYC’s Subways
Despite the ASICS GEL-Lyte III celebrating its 30th anniversary in 2021, it seems the split tongue-donning design has some unfinished business, as it’s set to...
The Naruto Shippuden x ASICS GEL-LYTE III Shows Us Its Ninja Way
Before its final arc came to a close, Naruto was easily counted among the big three, ranking highly next to both One Piece and Bleach....