Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Megan Thee Stallion And Nike Launch The Nike By You Air Max 97 “Hot Girl Systems”
Updated February 20th, 2024: The Nike By You Air Max 97 “Hot Girl Systems” is available now on Nike. First inking a partnership in 2021,...
EA Sports Madden ’24 Teams Up With Nike For The Air Max 90 “Play Like Mad”
The NBA and NHL seasons are wrapped, and the MLB is inching ever so closer to the mid-season classic. That only means that the new...
The Nike Air Max 97 Pays Homage To Hong Kong’s First Gold Medal Fencer Cheung Ka Long
In 2016 during the Rio De Janeiro Olympic Games, Hong Kong native Cheung Ka Long became the first athlete representing the city to win an...
The COMME des GARÇONS x Nike Air Max 97 Releases On September 22nd
For their Fall/Winter ’22 show — entitled “Nomad” — COMME des GARÇONS debuted their Nike Air Max 97, which walked down the stage in two...
Official Images Of The COMME des GARÇONS HOMME PLUS x Nike Air Max 97
No season is complete without a contribution from COMME des GARÇONS HOMME PLUS, whose collaborations with Nike often walk down the runway alongside mainline garments....
COMME des GARÇONS HOMME PLUS Prepares A Collaborative Nike Air Max 97 For AW22
The universe that is COMME des GARÇONS is vast, every diffusion label replete with its own exclusive partnerships. And while each deserves attention, few —...
A “Blood Orange” Nike Air Max 97 Joins The Expansive “First Use” Collection
Meant to celebrate the swoosh logo’s 50th anniversary, Nike Sportswear’s “First Use” collection has panned out to be one of the category’s most expansive lineups...
Sweden’s AIK Fotboll Celebrates 130th Anniversary With A Regal Nike Air Max 90
In honor of its 130th anniversary, Swedish football club Allmänna Idrottsklubben (best known as AIK) has a Nike Air Max 90 in the works. Clad...
The DQM x Nike Air Max 90 “Bacon” Is Confirmed To Release On Air Max Day
First rumored to return at the top of 2020, the iconic Nike Air Max 90 “Bacon” by Dave’s Quality Meat (DQM) has only recently been...