Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Off-White x Nike Air Max 90 Is Coming In February

Since starting in November of 2017, “The Ten” — a collaborative partnership between Nike and Virgil Abloh‘s Off-White — has shifted sneaker culture immeasurably. Now,...

By Ross Dwyer December 21, 2018
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Where To Buy The Nike Air Max 97 Swarovski “Metallic Gold”

Last year – in honor of the silhouette’s 20th anniversary – the Swoosh teamed up with Swarovski to release a crystal-infused take on the revered...

By Ben Felderstein December 19, 2018
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The Nike Air Max 97 Swarovski Releases In Metallic Gold On December 26th

From its low-slung and streamlined silhouette to its swooping bullet-train inspired overlays, the Nike Air Max 97 is a shoe that practically screams speed. However,...

By Ross Dwyer December 17, 2018
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Virgil Abloh Spotted In Off-White x Nike Air Force 1 in Blue

Virgil Abloh‘s mastery of social media is unmatched. The Off-White and Louis Vuitton menswear frontman has an intrinsic knowledge of how to leverage his personal...

By Ross Dwyer December 13, 2018
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The First Off-White x Nike Shoe For Children Is Dropping Next Week

Although referring to oneself as a “sneakerhead since birth” is a popular phrase, it’s easier than ever to have that statement be a factual one...

By Ross Dwyer December 12, 2018
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Off-White x Nike Air Force 1 Low Releasing In December

Virgil Abloh and Nike’s culture-shifting “The Ten” collaboration that kicked off in November of last year has continued its strong run in 2018. Abloh’s stripped-apart...

By Ross Dwyer December 3, 2018
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The Details Behind The Nike Air Max 97 Doernbecher

It’s been nearly two decades since Nike first rolled out their now-famous Doernbecher collection. What started as a humble and heartfelt way to let ill...

By Ross Dwyer November 12, 2018
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Detailed Look At The Off-White x Nike Air Force 1 Low In Black

“Relax” and “Pause” are two words that hold absolutely no meaning to Virgil Abloh. Since releasing his original “The Ten” collection in November of 2017,...

By Ross Dwyer October 29, 2018
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Off-White x Nike Vapormax Restocks At Slam Jam

Getting a second chance at hyped sneakers is a rare occurrence in today’s world. If you miss a drop on release day, you’re likely going...

By Ross Dwyer October 23, 2018
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