Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Pharrell And NIGO’s Friendship Materializes In Upcoming adidas Footwear Pack
Pharrell Williams and NIGO aren’t strangers. And while the two mavericks have collaborated on projects throughout their decades-spanning friendship, they’re helping their adidas family close...
Pharrell and adidas Revisit The Korean “Human Race” NMD Hu In Brown
The ever-expanding array of NMD Hu colorways welcomes in a new brown issue featuring “Human Race” written out in Korean embroidery. Unlike the first Dash...
Pharrell x adidas NMD Hu In Green Releasing Exclusively At ComplexLand
Pharrell‘s contribution to 2020 has been expansive to put things lightly. Alongside a newly launched skincare line, the artist has put his foot on the...
Pharrell’s 19-Piece “Triple Black” adidas Collection Arrives December 12th
Although Pharrell Williams recently entered the skincare game with his Humanrace venture, the Virginia-native has carved out time to help his adidas family end 2020...
Pharrell And adidas To Release An All-White NMD Hu “Human Race” On November 25th
After dressing up in Triple Black, the Pharrell x adidas NMD Hu is opting for the other end of the tonal spectrum, its upper’s now...
Pharrell x adidas NMD Hu In Korean Appears With Cream, Pink, And Blue
If you were growing tired of Pharrell‘s adidas NMD Hu, then you’ll be delighted to find that the two are making some noteworthy changes to...
A Triple-Black Pharrell x adidas Ultra Boost 2020 Arrives December 12th
As Kanye West further solidifies his Yeezy empire as an independent entity, Pharrell Williams continues to lend his creativity to some of adidas’ most important...
Pharrell’s Triple-Black adidas NMD Hu Arrives On November 19th
Fresh of the official announcement of his Humanrace line of skincare products, Pharrell Williams and his adidas family have unveiled an all-“Core Black” NMD Hu....
A Triple-White Pharrell x adidas NMD Hu Is Coming Soon
After a quick departure to Vietnam, the Pharrell x adidas NMD Hu is back in yet another tonal colorway. But while the many also revealed...