Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
Wear-away Uppers Dress The Nike Air Max 90 Golf In Honor Of THE PLAYERS Championship
In a little over 10 days, Justin Thomas, Xander Schauffele and Tony Finau will take the strongest field in golf in Palm Valley, Florida for...
An Outdoorsy Multi-Color Touches Down Across The Nike Air Max 90 Futura
Futura tooling has lent an updated aesthetic to The Swooshes’ wide-ranging Air Max efforts, rendering an expressive slate of disparate textures most widely attributed to...
The Nike Air Max 90 Comes Airbrushed In “Pink Blush”
Airbrushed treatments have become a readily employed aesthetic by The Swoosh as of late, centering a majority of its compositional choices across its Air Max...
Emerson Harrell’s Future In Finance Informs The Nike Air Max 90 Doernbecher
Inspired by the fight and courage exuded by the young patients of Oregon’s Heath and Science University, Nike’s 18th annual Doernbecher collection has been revealed...
The Nike Air Max 90 Terrascape Appears In Black And Red
With Air Max Day 2023 fast approaching, the Swoosh is gradually expanding upon several of their franchises, including but not limited to the “Terrascape” line-up....
The Nike Air Max 90 Gleams With Glittery Silver Swooshes
Collaborations with Tiffany & Co. has sneakerheads yearning for a touch of luxury in their footwear. What if you could achieve the look without having...
The Nike Air Max Terrascape 90 Appears With “Hyper Royal” Swooshes
Nike’s mission for a sustainable future has produced products like the Air Max Terrascape 90, which recently appeared in “Pure Platinum” and “Hyper Royal” colors....
The Nike Air Max 90 Goes Greyscale For Its Latest Colorway
The Nike Air Max 90 — not counting the Air Max 90 Futura and Air Max Terrascape 90 — kept it relatively simple throughout much...
A Rayguns Colorway Zaps Onto The Nike Air Max 90 “Double Swoosh”
Throughout the past few months, the Beaverton brand has been toying with the appearance of its iconic Swoosh, rendering it in melted conditions and spray-painted...