ASAP Rocky’s PUMA Inhale Comes Distressed And Dirty

PUMA is home to the most formidable creative power couple in the industry; Rihanna and A$AP Rocky. While the former has been creative director of womenswear for almost a decade, Lord Flacko hopped on board as creative director of PUMA x Formula 1 last year. The two parties released their first project, a Puma Inhale collaboration, back in May, and now look to build on its success with another stab at the very same driving silhouette.

While the first A$AP Rocky x PUMA shoe brought back an original Inhale colorway, their follow-up effort is anything but traditional. Taking note from Golden Goose and the dirtied-up sneaker trend, the shoe looks like it’s already seen plenty of action on the racetrack. Wrapped in brown and tan canvas, the upper features distressed fabric and various black splotches that are meant to resemble oil. We also see all-new “Flacko” branding on the tongue, which might very well become a recurring feature on A$AP Rocky x PUMA shoes moving forward.

Fans will be able to cop the next A$AP Rocky x PUMA Inhale on September 26th via PUMA and select retailers. Like their first collaboration, expect a retail price of $120 upon arrival.

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