Brendan Dunne 
Jordan Brand’s Flight 23 store in NYC is open for business. Nearly 30 years after Michael Jordan first suited up in the Air Jordan 1, the brand has officially planted their flag in NYC with a dedicated retail space-one that’s just a stone’s throw away from Madison Square Garden. The details regarding the inside of the store have been kept pretty hush hush till now-you no doubt remember the gigantic Air Jordan 3 style shoebox that was sitting outside acting as a construction barrier. With the barrier gone and the doors open, we stepped inside the spot today and captured the magic of the new Jordan Brand Flight 23 store.
The space toes the line between Jordan Brand’s dual identities. On one hand there are the various performance models, the Jordan Melo M10 and Air Jordan XX8 SE among them, that represent the team’s constant dedication to innovation within the footwear world. On the other hand there are the retros and the accompanying apparel, which tell the back story of Michael’s countless achievements that helped make Jordan Brand the globally recognized force that it is today. Continue reading for an individual look at the various details sprinkled into the carefully curated Jordan Brand Flight 23 retail space for more insight and remember that they’re now open for business at 255 W.34th street.
Above: Welcome to Jordan Brand Flight 23, where you are immediately captured by the floating sculpture as well as the hints of Infrared, elephant print, and the Jordan Wings logo on the premium hardwood floor (not pictured).
Above: A quick look at some of the big-ticket Jordan Retros that were available at Flight 23.
Above: A Decade in Melo: An exhibit recounting Carmelo Anthony’s ten years with the brand.
Above: The lounge located at the back of the store mixes in some high-end menswear shop detailing with some next-level display.
Above: A closer look at the “Hero” piece made up of 340 floating golden Jumpman logos.
Above: Flight 23 Exclusive: Expect some Jordan gear that will be available only at Flight 23.
Above: A Flight 23 employee is ready to ring up some new purchases for eager customers.
Above: Flight 23 is focused on performance the future of the brand, but around the space you will find homages to the Air Jordan legacy.
Above: This oversized logo sits right at the corridor that connects Flight 23 and the adjacent Footaction retail store.
Above: A team of employees ready to greet and assist customers.
